SCANDIA HOME - UES

Location : 1210 3rd Avenue, New York, NY

Area : +/- 2,000 SF.

Typology: Retail

Mechanical Design: C&P Design Consultants

While this space is lined with 5 massive windows, the existing layout was bad! With almost no wall space for the necessary product and bed displays, we got creative with millwork and soffits to reframe the parts of the space that could not be changed. Residential fixtures and finishes were selected to create a warm, homey feel — setting the stage for bedroom, bath, and tableware displays. Limestone-clad window benches were added to serve as product displays and seating for customers. A coffee station, lounge, and jewel-box bathroom help to make customers feel comfortable in the space.

Sample materials for interior design including wood, fabric, tile, and decorative elements.
Empty interior of a retail space with wooden floors, large front windows, a small table with items, and an exit sign overhead.

Pre-Construction

Interior of a modern hotel room with a bed, large windows facing the city street with cars and trees, and a nightstand with a vase. Outside, a yellow taxi and black van are parked on the street.

Rendering

Bright interior of a modern café with a white bed serving as a seating area, decorated with white pillows and a blanket. Large front windows reveal parked cars and street scene outside, with a black pendant light hanging from the ceiling.

Completed Space

Storefront window display of Scandia Home featuring bedroom furniture and décor, including pillows and stuffed toys, with the interior visible through the glass. The store has a black exterior with a stainless steel frame and sign.
Interior of a bed store showroom with a neatly made bed, beige bedding, and a small white side table with a vase of white flowers
A metallic logo of a heart and crown design above the word 'Scandia' in large letters, with 'Home' written below, on a beige travertine wall.
Closeup view of an interior window detail with thin, painted mullions and HVAC ductwork hidden behind perforated grilles.
Interior of a modern store or waiting area with large windows, a front door, a mannequin dressed in a bathrobe, a black armchair, a gray sofa, a white coffee table, and various cushions and decor. Outside, cars and a city street are visible.
Interior of a retail store with wooden flooring, shelves with folded linens, seating area with pillows, blankets, and small tables, large window with street view, and a door at the back entrance.
A well-organized display of folded towels in various colors on white shelves in a store. A mannequin dressed in a pink bathrobe stands beside the shelves, with a variety of bottles and small boxes on a round wooden table in front.
A cozy waiting area inside a retail store with a gray upholstered sofa covered with a beige blanket, rattan cube-shaped stools, and a large window showing trees and parked cars outside. There are boxes stacked on a counter to the right.
Interior of a retail store with built-in cubbies holding bedding, pillows, and pillows, with a wood herringbone floor, white walls, sconces, and LED strip lighting.
Decorative pillows on display in built-in cubbies of a modern retail space, with a seating area and large window in the background.
Display of white pillows with black text and logos, arranged on a down bedding display inside store shelves. The pillows are branded 'Scandia' and labeled with different names like 'Euro', 'Square', 'Vienna', 'Firm', and 'Medium'.
Display of bedding accessories, including pillows and linens, arranged on a round wooden table and shelves in a bedroom setting.
A display of home decor and bedding items, including pillows, fabric swatches, and packaged linens on a wooden shelf in a store.
Interior of a showroom displaying homegoods and bedding, with a large window showing the street outside.
Storefront window display for Scandia Home, showcasing pillows and bedding inside.
Storefront window displaying a furniture or bedding store called 'Scandia Home' with interior beds, pillows, and decor visible through the glass, with reflections of street outside.

SPACE PLANNING

Formerly occupied by Gracious Home, this unique retail space had an awkward layout due to the columns, staircase, and plumbing stacks in the center of the floor plan. Large millwork units were added to disguise these elements and to subdivide the main retail space into a series of smaller rooms. These rooms hold bedroom, bath, and tableware displays to showcase Scandia’s products - with a background of white oak paneling, travertine slabs, and drapery. Window benches create space for product displays and seating for customers, while disguising the large columns at the perimeter of the space. The layout and material selection help create the feeling of a luxurious apartment rather than a retail space. The final outcome is the result of a close collaboration with Scandia’s design team - creating a comfortable and functional space for staff and customers, while aligning the store’s design with Scandia’s brand image. A full set of 20+ renderings was used to communicate our design intent with the client. This set was updated iteratively as we designed the store and was used by the client as marketing materials.

A schematic architectural floor plan of a retail store with labeled areas including a design atelier, cash wrap, lounge, bath shop, cafe, existing bathroom, and a down display wall.